What makes Husqvarna so unique? Why do people around the world expect a certain experience when using Husqvarna equipment?
Is it just the orange color, or is there something more?
We think the answer may lie in the history of our company. So, for those curious, here’s the story of how the Husqvarna of yesterday became the Husqvarna of today.
1620-1689: Setting sail
Husqvarna is founded as “Jönköping Rifle Factory” by decree of the Swedish monarch. In the first years of its operation, the factory produces approximately 1,500 musket pipes annually. That original product inspires the classic “gun sight” logo, which is still in use today. When Sweden begins building up its army in 1689, the company establishes a separate site for boring and grinding musket pipes, 7 kilometers away at a place called Huskvarna.
1757–1850: Becoming Husqvarna
Swedish royalty transfers the company to a private owner, and the name changes to “Husqvarna Rifle Factory.” By 1850, all production has moved to the Huskvarna location.
1872–1912: Breaking new ground
Husqvarna’s rifle contract with the Swedish crown ends, and the company looks for ways to branch out. An ambitious period of innovation commences, resulting in an array of new products, including:
Sewing machines (1872), hunting weapons (1877), wood stoves (1884), mincing machines (1890), the first Swedish typewriter (1895), bicycles (1896), motorcycles (1903) and gas stoves (1912).
1918–1919: The first lawnmower
Husqvarna acquires “Norrahammars Bruk,” in the process adding two new products to the portfolio: boilers and manual lawnmowers. In 1919, the company begins manufacturing its own engines.
1921–1949: Becoming a household name
Expansion continues with a number of household appliances, including Husqvarna’s first electric stove, dishwasher and washing machine.
1947-1959: The first motorized mowers – and chainsaws
Husqvarna introduces its first motorized lawnmower for commercial use in 1947. In 1959, the first homeowner model hits the market. It’s a busy period for Husqvarna; in the same year, the first chainsaw is sold. Known as the Husqvarna 90, the chainsaw is built by iconic Swedish designer Sixten Sason. Sason uses motorcycle muffler technology to achieve significantly lower noise levels than competitors.
1967: A farewell to arms
Husqvarna presents its last hunting rifle, the 1900-series. The weapon is regarded as ahead of its time, inspiring civil weapons manufacturers worldwide. Modern hunting rifles still employ Husqvarna’s innovative bolt construction.
1968: Clear the way for brushcutters
Husqvarna begins production of brushcutters, beginning with model 65r. The product strengthens Husqvarna’s bond with forestry professionals.
The Husqvarna 180 chainsaw is released, featuring groundbreaking anti-vibration technology. As a result, forestry workers around the world enjoy increased comfort and control while they work.
1972: New name – new look
The company name is officially shortened to “Husqvarna.” The rebranding effort includes a newer, sleeker logo.
1973: Safety first!
The Husqvarna 140, the world’s first chainsaw featuring an automatic chain break, makes its debut. The innovative saw is highly regarded by forestry workers, for whom it spares kickback-related injuries.
A Husqvarna motorcycle (MC 258) wins the 250cc class of the legendary Paris-Dakar rally. Originally built for the Swedish army, the motorcycle soon attracts the interest of the French military, too. Wishing to showcase its bike, Husqvarna signs up for the event. Apart from a larger gas tank and better saddle, the winning motorcycle is not modified in any way prior to the race.
1985: The year of the Rider
The first prototype of what is to become the Husqvarna Rider is born.
1986: End of the road
Husqvarna’s motorcycle division is sold off. The brand continues to thrive to the present day.
1988–1990: Overseas success
The United States becomes Husqvarna’s largest market for outdoor products. A new acquisition empowers the company to introduce garden tractors in Europe.
1989: Taking the throne
Husqvarna introduces the 3120 XP, one of the world’s biggest and most powerful chainsaws. It becomes an instant favorite among professional loggers.
1995: The birth of the robotic mower
Husqvarna launches the Solar Mower, the world’s first fully robotic lawnmower. Powered entirely by solar energy, the machine is the predecessor of the Husqvarna Automower®.
1997: Renewed focus
The sewing machine brand is sold, leaving Husqvarna to focus solely on two areas of expertise: outdoor power products and construction equipment.
The TrioBreak™ feature, which enables users to activate the chain break with the opposite hand, is introduced in 1999. The innovation further reduces the risk of injury for forestry workers.
2009: Chainsaw breakthrough
Husqvarna introduces AutoTune™, a technological and environmental breakthrough in professional chainsaws. The innovation regulates fuel flow, optimizing performance and reducing emissions.
2012: Turning the wheels
Husqvarna is the first to introduce an all-wheel drive walk-behind lawnmower. The mower offers superior stability on hills and uneven terrain.