From Installation to Impact: Tell your professional Husqvarna robotics story

For existing members, testimonials reinforce confidence in how the course is being managed. For prospective golfers, testimonials provide reassurance that the club invests in innovation, sustainability and a high-quality playing experience.

By following a simple structure and using the supporting tools provided by Husqvarna, your testimonial can become a valuable marketing asset – building credibility, attracting new golfers and showcasing the future-focused direction of your club.

We’ve broken the process down into three simple steps:

· Creating and distributing a press release

· Producing a blog post for your club’s website

· Draft social media posts for your channels

1. Creating and distributing a press release

A press release formally announces your news to media and provides credible, quotable information that encourages coverage, builds authority and communicates key messages consistently to journalists, stakeholders and wider industry audiences.

How to distribute your press release

Once written, your press release can be shared through multiple channels:

• Golf and greenkeeping trade media
• Send directly to industry titles covering golf course management, sustainability and innovation. Examples include Greenkeeper International, Greenkeeping and Pitchcare.
• Local and regional press
• Position the story as an investment in the local sporting community and environment. Local radio, newspapers and news blogs are good options.
• Publish in the news section of your website to inform members and visitors.
• Include in newsletters or member updates to demonstrate ongoing course investment.

2. Producing a blog post for your club’s website

A web blog post explains stories in more depth, educating members and visitors, demonstrating expertise, improving search visibility and showcasing the club’s thinking, decisions and benefits in a clear format.

Recommended blog structure

1. Headline (eg ‘How [Golf Club Name] is improving course conditioning with robotic mowing)

2. Explain why the club began exploring new solutions 

3. What challenges were you hoping to solve?

4. How did you choose Husqvarna for your course?

5. How has the installation changed day-to-day maintenance?

6. What benefits have you seen in terms of course conditioning?

7. Have you noticed improvements in sustainability?

8. Looking ahead

• Reaffirming the club’s commitment to quality and innovation.
• Highlighting that the investment supports long-term course excellence.
• Looking ahead to future benefits.

3. Social media posts

Social media posts share concise, timely updates that amplify reach, spark engagement and direct audience to deeper content, helping the club stay visible, relevant and connect across daily digital touchpoints.

Make sure to bring your story to life with photography or short video clips. These can be of robots in action, course presentation, the greenkeeping team or even short video interviews with staff at the club. They don’t need to be professional, either – photographs and videos taken on a smartphone can be just as useful.

Get started

Download the resources and adapt them to suit your needs.

And don’t forget, Husqvarna is always here to help, so speak to your Husqvarna dealer or representative for support.