Monday, March 31, 2014

World of Concrete attendees shine as they step into the spotlight.

World of Concrete 2014 atttendees were asked how Husqvarna Construction Products makes their mission possible.

Making a Star

We incorporated the theme into a video promotion, featured at the outdoor booth. We asked customers and potential customers to be filmed while demonstrating our equipment and to be interviewed afterward about the experience. Thirty second clips were uploaded to a special YouTube channel throughout Tues - Thurs of the show and participants were entered to win an iPad each day. The 41 videos have received more than 5,000 views to date!

Next Spotlight

Since the completion of World of Concrete, we have added the interviews (26 total) and uploaded the completed videos to our Husqvarna Construction Products YouTube Channel,

A big THANK YOU to all participants!

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