Making a Star
We incorporated the theme into a video promotion, featured at the outdoor booth. We asked customers and potential customers to be filmed while demonstrating our equipment and to be interviewed afterward about the experience. Thirty second clips were uploaded to a special YouTube channel throughout Tues - Thurs of the show and participants were entered to win an iPad each day. The 41 videos have received more than 5,000 views to date!
Since the completion of World of Concrete, we have added the interviews (26 total) and uploaded the completed videos to our Husqvarna Construction Products YouTube Channel,
A big THANK YOU to all participants!