Wednesday, February 26, 2014

Husqvarna teams up to teach - during a new 2014 World of Concrete event!

During World of Concrete 2014, Husqvarna Construction Products had the opportunity to participate in an official World of Concrete event specifically geared towards architects, engineers and designers - Exploring Architectural Praxis.
Redden Concrete, Dallas, TX performs work with the PG 820. Photo credit: Joel Cookston, Tao Group
The event was facilitated by Tao Group, a construction consulting firm. The goal of Architectural Praxis was to open communications between professionals and manufacturers and to prove that concrete is not just a canvas, but also a medium with which to bring an architect’s design ideas to life. This event enabled architects to learn about design and application and how these two elements need to work together to create the perfect appearance for a particular space. The architecture firms Gensler, Grimshaw and Deborah Berke Partners challenged the world’s top concrete contractors to prove to the world (and estimators) that the impossible is possible. Architects’ ideas do not need to be “value” engineered if they know how to translate his/her ideas into action.
Christopher Bennett speaks to the crowd. Photo credit: Joel Cookston, Tao Group
Husqvarna’s own Christopher Bennett, Architectural Specifications
Consultant, along with Gensler senior associate Bill Dubois and two other industry professionals, worked with the Tao Group on this presentation. The presenters showed architects how to take problematic application designs and accomplish their intent through using quality products and craftsmen. Over the 4-day period of World of Concrete, contractors created examples of different floor samples so architects could see, feel and understand the process that goes into creating their designs. The flooring examples created a Tribute to the History of Architecture, Craftsmanship and the World of Concrete.