Monday, March 31, 2008

Husqvarna’s New “Master Your Great Outdoors” Marketing Campaign Focuses on Outdoor Enthusiasts

“Master Your Great Outdoors” drives outdoor enthusiasts to Husqvarna Total Source servicing dealers for high performance outdoor power equipment, advice and service.

Press kit

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Press Manager

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CHARLOTTE, N.C. [March 31, 2008] – Husqvarna today announced the Company’s new Husqvarna Brand marketing campaign, “Master Your Great Outdoors™.” The campaign, based upon consumer insights, is designed to engage landowners and homeowners that desire professionally proven outdoor power equipment for their outdoor projects.

The program will educate consumers and help drive traffic to Husqvarna Total Source servicing dealers across the country via a comprehensive integrated marketing campaign that includes:

• Two sets of National TV, Radio and Print advertisements: One focuses on Husqvarna’s professionally-proven products engineered for power, precision and performance; the other spotlights the “masters of outdoor power equipment,” or Husqvarna Total Source Servicing Dealers, who provide customers with expert knowledge, advice and service.

• A Web-based resource portal,, which includes expert outdoor advice, maps and charts with information on the optimal time to seed, fertilize and aerate, and a neighborhood forum where users can chat and learn from virtual neighbors nationwide. The site will also feature quarterly Web contests to spark consumer interest and engagement.

• The “Great Outdoors Sweepstakes” offering consumers who register via a chance to win an outdoor adventure package, encompassing hiking, horseback riding, fly fishing and more. Visit for rules; the contest begins April 1, 2008.

“Husqvarna outdoor power equipment users rely upon servicing dealers for the best products, expert advice and service,” said Dave Zerfoss, president of Husqvarna Forest and Garden Company. “Our ‘Master Your Great Outdoors’ initiative raises visibility for our Total Source servicing dealers, providing them with additional resources to give Husqvarna users the best possible buying, service and user experience to help them master their great outdoors, with Professionally Proven Products from Husqvarna.”

About Husqvarna

Husqvarna is the world's largest producer of lawn mowers, chainsaws and portable gas-powered garden equipment such as trimmers and blowers. The Group is also a world leader in diamond tools and cutting equipment for the construction and stone industries. Net sales in 2007 were SEK 33.3 billion and the average number of employees was 16,000.