“Our direct, nationwide communication not only provides our dealers with the best support in the industry, but also enables them to better service their customers,” said Dave Zerfoss, president, Husqvarna Forest and Garden Company. “Since we know brand preference and loyalty will be won or lost on service, our relationship with and support for our dealers is of utmost importance.”
In addition, Husqvarna's dealers are able to benefit from the “All Year Program” – an initiative that enables dealers to order the products they need at the rate they need it in order to better manage inventory and cash flow. Husqvarna's financial services for dealers include wholesale inventory financing, retail financing for their customers with the Husqvarna credit card, equipment leasing for the dealer’s commercial end users, a used equipment trade in program, and business improvement loans for dealers. Husqvarna also offers dealers both in person and online technical service education along with a warranty reimbursement program that enables Husqvarna dealers to be adequately compensated for taking care of Husqvarna customers.
Husqvarna’s Total Source dealers are also promoted in the company’s new Husqvarna Brand marketing campaign, “Master Your Great Outdoors,” a program focused on outdoor enthusiasts and driving traffic to Husqvarna Total Source dealers. This comprehensive, integrated marketing campaign includes national TV, radio and print advertisements as well as a Web-based resource portal, , providing helpful information and outdoor advice. The site also features quarterly Web contests to spark consumer interest and engagement.
Husqvarna is the world's largest producer of lawn mowers, chainsaws and portable gas-powered garden equipment such as trimmers and blowers. The Group is also a world leader in diamond tools and cutting equipment for the construction and stone industries. Net sales in 2007 were SEK 33.3 billion and the average number of employees was 16,000.