04 June 2013

Husqvarna’s new battery range in the spotlight at the Red Dot Design Award 2013

Husqvarna has once again received great appreciation at the annual “Red Dot Design Award”, often referred to as the Nobel Prize of design. The Husqvarna 550 XP chainsaw was given the top honorary “red dot: best of the best” award – accompanied by three products from the new battery range, which all received the prestigious “red dot: product design 2013” seal. “We are deeply honored,” says Towe Ressman, Vice President Global Design at Husqvarna Group.
The red dot design award, founded in 1955 by Design Zentrum Nordrhein-Westfalen in Germany, is one of the most prestigious international awards of its kind. This year, the jury assessed a record-breaking 4.662 products by 1.865 designers, architects and companies from 54 countries – ranging from fashion and accessories to construction projects and vehicles, electronics and furniture. Each product is rated on criteria such as the degree of innovation, functionality, ergonomics, durability and ecological compatibility. And, just like last year, Husqvarna was awarded for a number of different products.

”Four awards is a real achievement. This shows that design certainly makes a difference, that our focus on humanized technology is appreciated on a global scale and that this strengthens our brand. We also appreciate that the jury awarded our efforts to protect the environment with our recently launched battery-powered Husqvarna range, featuring lightweight and silent products with no direct emissions," says Towe Ressman.

The grand award ceremony will be held at a gala event in Essen, Germany on July 1 and all winning contributions will be put on a special exhibition at the red dot design museum from July 2 to 28.

These are the winning Husqvarna products
Award “red dot: best of the best”:
• Husqvarna 550 XP Chainsaw – “exemplary ergonomics, perfectly balanced”
This year, only 1.2% of all entries were considered worthy of this prize.

Award “red dot: product design 2013”:
• Husqvarna 36V Battery Hedge Trimmer
• Husqvarna 36V Battery Trimmer
• Husqvarna 36V Battery Top Handle Chainsaw

For additional information, please contact
+46 8 738 90 80 or press@husqvarnagroup.com