May 27, 2014

Avoid the Hazards of Counterfeit Forestry Tools

In the wake of the growing global market for counterfeiting and trademark infringement, discover how you can avoid counterfeit.
Powerful engine, razorblade sharpness, and efficiency: a chainsaw is an effective and inspiring tool when used properly. However, professionals know that a chainsaw used improperly is dangerous and can cause life-threatening injuries. It is important to ensure the chainsaw you are using is appropriate for the job and is equipped with up-to-date safety features, including a kickback guard and chainsaw brake for avoiding injuries from unexpected movements. If you are using a Husqvarna saw, the TrioBrake™ safety system feature enables the chain brake to be activated in a third way- with your right hand- providing extra protection by preventing climbing kickback. 

Working with a chainsaw involves both simple and more complicated work situations. When purchasing a chainsaw, it is important to recognize that safety features are crucial for keeping you and your team out of harm’s way. Choosing a safe chainsaw is necessary, but with the production and sale of counterfeit goods on the rise, choosing an authentic product is another concern. 

Counterfeit goods are a global problem impacting many businesses and consumers. Chainsaws in particular are a target for illegal reproduction, and many pose a significant threat to consumer safety and health since counterfeiters do not pay attention to manufacturing processes, safety features or industry standards. The Organization for Economic Co-operation and Development has estimated that about three to seven per cent of the total worldwide trade is represented by counterfeit products. In addition, the Business Action to Stop Counterfeit and Piracy organization expects the number to grow to 10-15 per cent by 2015 if the current development rate is unchanged.
For a number of years, Husqvarna has maintained an anti-counterfeit program to combat these illegal productions. By working with an international network of resources including local sales organizations, distributors and dealers, Husqvarna aims to prevent counterfeiters from harming the public with poorly manufactured tools. The overall design of Husqvarna products and packaging has evolved to make the brand more difficult to replicate. However, the quality of counterfeit chainsaws has improved and at times it may be difficult to establish whether a chainsaw is in fact a counterfeit. To help make the distinction between counterfeit and genuine chainsaws, it is important to consider the point of sale, product appearance and origin.

High-end, branded power tools are only sold through authorized channels such as dealers and retailers. Products sold by non-authorized channels are very likely to be counterfeit. Many counterfeit chainsaws have been confiscated from illegal sellers who pose as Husqvarna employees or dealers and distribute the tools to the public, typically from their car or home. With the rise of e-commerce, the landscape for purchasing power tools has moved online, where many individuals have mistakenly purchased counterfeit merchandise through an unauthorized website. To ensure you are purchasing the right chainsaw, it is best to visit an authorized dealer or to contact the company directly.

When purchasing a new chainsaw, be sure to examine the overall look, quality and content of the packaging. Broken seals or any appearance of tampering with the case should be cause for concern, and any missing parts, accessories or product manuals are signs you may be looking at a counterfeit chainsaw. Be sure to take a close look at the product itself – genuine Husqvarna chainsaws will have a riveted black metal tag with the product number and unique serial number. Counterfeit chainsaws will have black metal tags that are often glued to the body, and will bear old or the same serial number as several other products. Many counterfeit tools feature poorly affixed branding – logos appear faded or are marked incorrectly along the body of the machine and the brand name may be misspelled.

The origin of the product is also a key factor in detecting a counterfeit. The majority of counterfeit Husqvarna products are manufactured in China, and manufacturers often receive orders from an overseas buyer. This manufacturing and distribution process is often part of a larger, established criminal network that involves poor working conditions and low wages in countries where regulation can be difficult to enforce. The most counterfeited Husqvarna chainsaw models – the 365, 372XP and 395XP – are all made in Sweden. For these products, a “Made in China” statement is one indication that the product is counterfeit.

Husqvarna is committed to ensuring these dangerous and illegal counterfeit products do not reach the hands of consumers. If you have discovered that your new Husqvarna product is a fake, Husqvarna may be able to assist you in your claim against the company or person that sold it. Contact your local dealer for more information. Find your local dealer here: http://www.husqvarna.com/ca/en/dealers/dealer-locator/