Celebrating the first 325 years.

At Husqvarna, we’ve been going beyond the expected and creating ground-breaking engineering since we began, way back in 1689. Over the years, our passion has led to innovative solutions in very different areas – from weapons and sewing machines to motorcycles and much more. As we see it, it’s all about constantly setting new standards in technology and usability. 325 years later, this approach is stronger than ever, and it has made us the global leader in outdoor power products, as well as one of the world leaders in the construction and stone industries. Our wide and growing product range includes everything from chainsaws and power cutters to robotic lawnmowers. For us, it’s all about giving experienced craftsmen the confidence and capability to get the job done, safely and efficiently.

Weapons paved the way for quality craftsmanship.

In the 16th century, the wars that raged across Europe resulted in an increase in Sweden’s weapons production. Hydropower was required to carry out certain mechanical operations; so, in 1689, a drilling works was established beside the waterfalls in Huskvarna in southern Sweden. This signalled the start of a long and successful period of manufacturing both military weapons and private firearms. Key factors in our success were our attention to detail and consistently high levels of quality control, which included test firing. Our dedicated team of test shooters ensured that every weapon produced worked perfectly. One of our last test shooters, a man named Sixten, was special for two reasons. Firstly, Sixten was a professional with 20 years experience at Husqvarna. Secondly, bearing in mind his professional role, he had a somewhat contradictory surname: Bohm – which, in Swedish, means, “miss”.

A successful era of high-quality sewing machines.

When we began manufacturing sewing machines in 1872, we put our experience regarding the precision engineering of weapons to good use. This expertise in producing technically challenging products such as weapons proved to be a major advantage. The high quality of the small components and the overall reliable construction led to a long period of successful sales worldwide. It also turned out that our sewing machines were even capable of withstanding a royal soaking. This was discovered in 1976, when some cargo from the steamship S/S Per Brahe was salvaged from Lake Vättern in southern Sweden. The ship had foundered 58 years ago during a severe autumn storm. 24 people, including the famous Swedish illustrator John Bauer and his family, died in the accident. Found amongst the cargo were some of our sewing machines; which, after a little lubrication, were in perfect working order.

Repeatedly revolutionising cooking.

At the end of the 19th century, when cooking was done in pots over an open fire, our engineers saw the potential for making cooking both easier and safer. In the existing foundry – used mainly in the manufacturing of sewing machines – we began developing and casting stoves. In 1877, we produced our first, patented cast iron wood burning stove, a success that lasted for decades. In the 1960’s, we revolutionised cooking again by launching a cupola shaped microwave oven – a perfect combination of engineering and design. Aesthetics also played an important role in the design of our early wood stoves. In fact, the decorative elements sometimes determined which model number a certain stove was given. An example of this is model 122, our largest and most luxurious stove designed to grace mansions and castles. It’s said that the designer simply felt that 122 was an elegant number combination, which complemented the ornate decorations on the stove. Whether this “design feature” helped the sales of the stove; well, the story doesn’t say…

Top rank for motorcycles in challenging Paris–Dakar.

1885 witnessed the birth of the modern bicycle. We recognised the full potential of the bicycle early on and, using our previous experience in the precision engineering of weapons, began producing bicycles ourselves. In 1903, we introduced the motor velocipede (a bicycle equipped with a one cylinder engine) and shortly after, the motorcycle. Since then our motorcycles have, thanks to their reliable engines and construction, gone on to achieve great success worldwide. In 1982, for example, the French army showed interest in our military motorcycles. To demonstrate the motorcycles’ performance and durability, we let the French army take nine bikes for a test drive on the world's most dangerous off–road rally terrain, Paris–Dakar. After about two weeks of demanding driving over sand dunes any possible doubts were completely gone. Three of our military motorcycles have since taken the top places in the 126–250 cc class.

Leading chainsaw development since 1959.

When we launched our first chainsaw in 1959, its increased usability and reduced noise helped us set a new standard in chainsaw development. The powerful, lightweight engines were directly inspired by our motorcycles; and so began an on-going journey of innovations, including the anti-vibration system LowVib®, the engine technology X-Torq®, the chain brake TrioBrake™ and today’s sophisticated battery technique. These innovations, along with many of our other high-tech solutions have ensured consistently effective and reliable chainsaw work when it’s needed most. Like in 2010, when wild forest fires raged in Russia. In order to stop the flames spreading, a large number of volunteers used chainsaws to create firebreaks. Many of these volunteers were equipped with Husqvarna chainsaws, which withstood the extreme conditions. Since the fires, we’ve been teaching Greenpeace volunteers in Moscow how to use a chainsaw correctly to help aid them in future relief efforts.

Construction tools for the most challenging jobs.

After the introduction of the chainsaw, the development of a handheld power cutter was a given. The basic philosophy was the same for all saws: easy to use, ergonomically designed, powerful and with high precision. These power cutters, along with a later expansion of other products in this field, have led to us becoming one of the world leaders in the construction and stone industries. As evidence of this, our machines are continually called in all over the world to help out in some of the most challenging situations. For example in the major rebuilding of Maracana in Rio de Janeiro, Brazil – the iconic sports arena built in 1950 to host the first football World Cup. A large number of our power cutters as well as floor saws, masonry saws and drill motors were chosen for this prestigious task; a complete refurbishment designed to modernise the inner part of Maracana for the 2014 FIFA World cup and the 2016 Summer Olympics, while leaving the façade unmodified – to help retain some of the arena’s historic atmosphere.

Consistently setting new standards for efficient mowing.

Since we began manufacturing lawn mowers, we have pushed technological boundaries. From small, but effective improvements on manually operated lawnmowers in the past, to today’s ride-on mowers with articulated steering and outstanding manoeuvrability. In 1995 we took a giant leap forward by introducing the solar powered robotic lawn mower SolarMower, a predecessor to the Automower®. Although many thought this was something you were more likely to see on the Jetson’s, we saw the potential of a self-operating and silent mower. A mower that was capable of delivering perfect cutting results whilst freeing up time for homeowners and maintenance workers. 19 years later, we have an entire range of robotic mowers that are taking care of thousands of lawns of all shapes and sizes. In fact, the Automower® is so popular, that the owners build houses for them and give them names. Just like a family pet. It’s said that the most popular name is Gordon.

A never-ending journey beyond the expected

We constantly look beyond the expected to develop products that help our users achieve more. This approach has driven us for 325 years and has resulted in improvements of existing products across our entire range. It has also helped us become the global leader in outdoor power products today; an achievement that will empower us to continue delivering outstanding products tomorrow. A good example of how we constantly strive to push our products over technological boundaries was in 2009, when we presented our vision of the future of grass cutting, the Husqvarna Panthera Leo concept mower. The Panthera Leo is a battery-powered hybrid of a front mower and a zero turn mower – packed with ground-breaking, high tech solutions for efficient mowing of any grassy surface. Whether this machine will set a new standard for mowing, only time will tell. One thing is for sure, we’ll continue creating innovative solutions and pushing boundaries.